BLOND PLUS POWERFUL is a professional bleaching powder developed to promote ultra-fast, intense and effective lightening in the processes of global bleaching and/or highlights in the hair. It promotes a quick, easy and homogeneous mixture. Its COLOR ICE TECHNOLOGY technology presents a Dust Free powder, with lightening of up to 8 shades and anti-yellowing effect, in addition to nourishing and intensely treating the hair while lightening, through the fusion of elements such as Patauá oil, Blend of 10 natural oils, Omega Complex and Vitamins, leaving the hair with a platinum tone and soft touch.